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During my lifetime 7 Eleven has been the king of convenience stores. Until recently, I did not realize that many regions of the country were not privileged to Big Gulps and Slurpees. As popular mid-Atlantic upstarts, Royal Farms and Wawa have come into the local market, newer approaches to convenience have found their way into the lives of many.
If you stop every morning to grab a coffee and/or a bite to eat, you will get the most out of the program. Every time you purchase something, allow the cashier to scan the app. You gain points for most items in the store. Bonus points for some items or by purchasing a combination of items. Every 7th cup of coffee/Slurpee/Big Gulp is free.
So the big question is, what do they get for all of these wonderful freebies? Well, they get to collect data about your shopping habits. Plus many of the items that contribute to the biggest rewards are priced to that profit margins are well over 100 percent. The deals on the app guide shoppers to buy certain items. If you are against companies tracking your every move, this may not be for you. Truth is, this is going to be the way of life going forward, like it or not.
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Thanks for the point